Wednesday 5 February 2014

Social Media, Game Mechanics and Behavioural Economics

Institute Research Seminar


Guest speaker: Dr Adam Wootton

[CEO, Zumfun, New York, Greater New York city area, USA] 


Venue: Baddiley-Clarke seminar room, IH&S

Date and time:  Monday 10 February 2014 at 12noon


Dr Wootton will talk about:


"Social Media, Game Mechanics and Behavioural Economics - untapped tools in health?"

Why doesn't anyone read my emails? Why social media, game mechanics and behavioural economics have made attention transient and long talk titles remain unread

(and why this talk needs two titles!).





Speaker Bio: Dr Adam Wootton is the founder of ZumFun, a New York based start-up business building educational apps and games for children.  He completed a BSc and a PhD in Theoretical Chemistry at the University of Sydney followed by a Masters in Quantitative Finance from the University of London.  Prior to launching his start-up business, he was the Director of Social Media and Games at Towers Watson, a global consultancy based in New York.        



Chair:  Professor Michael Trenell

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